THE MOUNTIE wore his heart (and ours) on his bright red sleeve; he stood for integrity, bravery, and a whole range of Victorian virtues that had been banished from the abstract art of the modern 20th century. Looking North features 140 color illustrations by Arnold Friberg, Hal Foster, and 13 other artists who created these stunning story-ads for the Northwest Paper Company in Cloquet, Minnesota, between 1931 and 1970.

Arnold Friberg made culture heroes of the North West Mounted Police for one of the longest-running campaigns in American advertising history!

“[These] paintings are wildly popular with viewers who prefer ‘traditional’ narratives played out against naturalistic backdrops.”
–AMERICAN ART REVIEW